OverDrive released 3rd quarter 2011 traffic and ciruclation statisics a few days ago. Through September 30, the 15,000 libraries in the OverDrive network showed nearly triple the number of eBook checkouts versus all of 2010, as well as more than 2 million new users. Below are details.
- eBook checkouts already up 200% versus all of 2010 to more than 12 million and on pace to exceed 16 million
- Nearly 2 million new users signed up with libraries in the OverDrive network (on pace to nearly double in 2011 vs. 2010)
- Readers browsing on their smartphones and tablets grew significantly, as mobile checkouts increased to 21 percent of overall checkouts
- Installs of the free OverDrive Media Console application for eBook and audiobook reading and listening have passed 9 million, including more than 2 million on smartphones and tablets such as iPhone®, iPad® and Android™